What Prevent B2B eCommerce Adoption In Developing Countries?: A Socio-Cultural Perspective
نویسندگان
چکیده
It is widely believed that B2B e-commerce will help firms in developing countries to reduce cost and to improve their access to global market. Yet, developing countries are still some way from success in their adoption of B2B e-commerce. This paper explores social and cultural perspectives that impact on B2B e-commerce adoption in developing countries. Interviews were conducted with key informants from various industries in Thailand. Some common problems related to social and cultural issues faced by industries are presented. It was found that even though B2B e-commerce was implemented in many firms, its use was still very limited. Firms do not feel that they have benefited much from B2B e-commerce adoption. The problem identified is that the immediate social and cultural expectations of e-commerce users in Thailand are not being met by e-commerce technologies. It appears that technologies that have evolved from Western society are designed to meet needs that do not necessarily exist in the commercial environment of Thailand.
منابع مشابه
Barriers Hindering Ecommerce Adoption: A Case Study of Kurdistan Region of Iraq
Electronic commerce (EC) has the potential to improve efficiency and productivity in many areas and has received significant attention in many countries. However, there has been some doubt about the relevance of ecommerce for developing countries. The absence of adequate basic infrastructural, socio-economic, socio-cultural, and government ICT strategies have created a significant barrier in th...
متن کاملB2B E-Commerce Adoption Decisions in Taiwan: The Interaction of Organizational, Industrial, Governmental and Cultural Factors
Business-to-business (B2B) e-commerce has become an important initiative among firms in the last few years. The factors affecting IT adoption decisions have been well-documented but few of the studies investigate how or whether culture plays a role in IT decisions. Using exploratory methods we examine whether the factors previously identified by researchers influence B2B e-commerce adoption in ...
متن کاملB2B E-COMMERCE ADOPTION: FRAMEWORKS FOR SMEs
The objectives of this paper is to develop the framework for business-to-business electronic commerce (B2B e-commerce) in developing countries like Malaysia with specific interest in the small to medium-size enterprises (SMEs) sector. This paper begins by identifying internal and external barriers collected from the available literature which the results are used to develop a framework for ecom...
متن کاملFactors Influencing B2c eCommerce Diffusion
Despite the fact that B2c eCommerce has become important in numerous economies, its adoption varies from country to country. This paper aims to identify the factors inhibiting) B2c eCommerce and to determine their quantitative impact on the diffusion of online sales across countries panel model analyzing the relationship between (Macroeconomic, Demographic, Socio-Cultural, Infrastr Offer relate...
متن کاملA preliminary study of ecommerce adoption in developing countries
What factors underlie the adoption dynamics of ecommerce technologies among users in developing countries? Even though the internet promised to be the great equalizer, the nuanced variety of conditions and contingencies that shape user adoption of ecommerce technologies has received little scrutiny. Building on previous research on technology adoption, the paper proposes a global information te...
متن کامل